Rollyo-Create your own 'mini' search engine

MarketingTom.com has an article about Rollyo-Powered by Yahoo, which is a new personal search engine, with customization for Internet marketing topics.

I recently, started a topic about something about this at the JoeShmo200 Internet marketing forum, in which I wonder if the personalization, of the structure of the internet, by technologies such as RSS could perhaps change the technology of the search engines.